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Various social media tools and email tools are incredibly helpful in the blogging atmosphere. You want to schedule social media, and maybe even find a way to post Instagram pictures from your desktop to Instagram (as opposed to your phone), especially if you use Photoshop maybe? But also you want a solid email service helping you with your email marketing and tracking people who sign up.
Table of Contents
Social Media Tools
The following are some popular social media tools many bloggers use.
If you are looking for social media tools that helps you increase traffic, there isn’t one out there I know of that I’d recommend. Instead, for that, you want to focus on targeting the right audience, providing useful content that vibes with them, getting to know the social media platform, possibly investing in paid / sponsored posts, and consistent posts and engagement.
In addition to these social media tools, you might want to check out Graphic Design Tools because the heart of social media content is your visual strategy and Video Editing Software because video is killing it in social media.
Schedulers
♥ Tailwind: Top recommended for Pinterest and Instagram. Part paid, but free trial option. It’s a scheduler, but also features Pinterest Tribes (sorry for using that word that’s what they call it) to help promote repinning. Also recommends hashtags for Instagram –> color-coded based on popularity. Also can schedule posts for Business Instagram accounts directly from the desktop (personal accounts they send scheduled notifications to the phone for posting).
Buffer: Easy social media scheduling. Offers free and paid plan. What I like is with the toolbar that almost every image on sites I see offers a Buffer icon like a Pinterest one, and I click that, and it will add the image with a link to Twitter, and add a new image (not a link) to Facebook (you’ll want to enter the link if necessary), and schedule it in a queue for best timing. There are many options like CoSchedule, but Buffer is one of the most affordable social media tools.
Instagram Things
Elf Sight Instagram Widget: Free widget with option to pull from username or hashtag. Even can be used on Blogger.
LightWidget: Create a free Widget to show Instagram Images on your blog. Also can be used on Blogger or any html site.
♥ Display Purposes: Search for Hashtag ideas. It gives out maps and lists of related hashtags to any hashtag.
Hashtagify: Search the popularity of hashtags on Twitter
Social Media Image Making
Canva is one of the fastest, easiest ways to quickly create social media images. You can visit from your desktop or get the phone app.
Adobe Spark is like Canva. Affiliate Link.
Adobe Photoshop Express: for your phone, it quickly adds filters and prettifies pictures you take. Affiliate Link.
Social Media Follow Icons
Grow your social following with people who already invested time into you by making sure it’s easy to follow your social media from your blog, as well as share your posts. Here are some links to great places for social media tools in regards to this.
Get Free Social Media Icons from Me Here:
Check out Plugins to Help with This
Email Tools
List building is a big thing with blogging. Then you follow with email marketing, so Email Tools encompasses both here.
I think the main reason why is you don’t own your social media platform. So if you get a million followers on Facebook, you risk to lose that if Facebook shuts down your page for any reason. And it does happen. There’s lots of stories out there of Instagrammers and Facebookers building a fan base and losing it all at a Thanos Snap.
Contrary to social media, building an email list is an actual asset. In fact, you’d want to give it some monetary value and list it as an asset on your Balance Sheet. Of course, it really can’t be liquidated if you promised not to sell it to third parties. But the point is, you own it. You have this list of emails / leads interested in you and/or your products. With the right email tools, hopefully it makes you money and adds to your assets there too.
Most people capture a list by promising a freebie in exchange for the email. Some people just ask for the email. It depends on the goals. Then they utilize the email system to automate marketing. But here are some of the email tools people use…
♥ MailerLite: They have the best deal for free and competitive prices for the paid version. Affiliate Link.
MailChimp: Free and Paid email marketing.
Vertical Response: Free and Paid email marketing. Create lists and send campaigns.
♥ConvertKit’s: Very popular among bloggers. Generally emails make it to the inbox in G-Mail as opposed to the Promotions folder, and it appears some big names utilize Convert Kit including Neil Patel. In addition, they are the only one I found that allows you to tag when a person clicks a link in your email, which can make for some great retargeting.
ConvertKit’s Multi-Article Issues and Blog and Live Workshops: They have an amazing blog that helps you master email marketing.
Kate Doster and her Freebies: She really knows how to penetrate an email list, and if you can get your hands on some of her email templates, she makes it real easy to craft emails to your list.
Campaign Tracker: Helps you see what traffic on your site you are getting from any link in particular such as email campaigns in Google Analytics
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